Growth & Content Marketing

A dynamic marketing professional committed to creating digital go-to-market media strategies and driving scalable solutions across various industries. Experienced in working in collaborative environments to leverage strategic marketing tactics to drive impact from customer insights to data-driven results, from product development to end-to-end innovative content plans across various channels, utilizing analytical measurement for evaluation, and roadmaps for impactful successes.

2 Market Media

Executing authentic strategies and increasing valuable relationships with clients and target audiences. As the head of marketing strategy, I increased client’s sales by 40% after influencing a new strategic direction for casting a broad net to target and nurture new audiences through the sales & marketing funnel in the digital media space. I strategized how to reach audiences beyond the typical sought-after demographic, and developed methods for deploying a nurture campaign before hard sells. 

The Hershey Company

I served as Digital Marketing and Social Media Lead and acted as the main SME resource for consumer marketing, ecommerce, brand marketer, and corporate communications teams within Hershey to provide omnichannel marketing strategies for brands. I developed the best strategy for media teams, including using digital ad space innovations (beta ad formats) as new ways to market to target audiences.